Mission statements don’t have to be dumb.

Mission statements are like corporate Hallmark cards. Often written in a bland cursive font and plastered conspicuously at headquarters, these aspiring epigrams are pretty words in Air Supply — like rhythm. Sometimes they’re created at a retreat in the woods, between the trust fall and the passing of the speaking stick. Vigorous fights over semantics last for hours, even months.

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Tags: church, driven, mission statement, purpose